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Data Analytics & IQ Advisory


Unlock effective strategies to increase the potential of your business in today's fast-paced and ever-changing business landscape.

Our IQ Advisory service is tailored to meet the unique needs of your business, whether you're a startup looking to establish your brand presence or an established company aiming to revitalize your data insights & reporting efforts. With our comprehensive approach, we will work closely with you to track research, analytics, and digital strategy efforts. IQ weaponizes data and insights to assess a client’s position in the marketplace and identify new business opportunities.

Our Expertise

KPI Tracking & Reporting

 Get regular reports reflecting current performance metrics, such as engagement rates, audience growth, and conversion rates
Audience Demographics Analysis

Utilize data analytic tools & social media insights to provide detailed demographic breakdowns (age, gender, location) of the campaign audience.
Social Media Monitoring

Track metrics such as followers, engagement rates, and post reach providing clients with
real-time updates and insights.
Market Research

Obtain up-to-date reports on industry trends, competitor activities, and emerging market opportunities to help inform client strategies.
Campaign Performance

Generate end-of-campaign reports highlighting key metrics, successes, and areas for improvement.
Data Visualization

Use of our Business Intelligence tools to generate charts and graphs that make campaign data easily understandable for clients.
A/B Testing Support

Help set up and analyze A/B tests for different campaign elements (e.g., content, timing, messaging) to determine what works best.
Performance Benchmarking

Measure what matters. We provide in-depth performance metrics analysis to compare the performance of client campaigns with publicly available data to identify how they are performing relative to competitors.
Sentiment Analysis

Use tools to gauge the sentiment of social media mentions (positive, negative, neutral) and summarize findings in reports for clients.